There's more money in teaching people how to ___ than there is in doing ___.

It can be anything… Fill in the blank:

• social media marketing

• dropshipping

• crypto

• amazon FBA

• course creation itself

• selling makeup

• etc

There’s more money in coaching people how to do something than there ever is in the actual thing itself.

It’s a tale as old as the digital age:
1) new opportunity occurs
2) a few people make good money doing it
3) they pivot to teaching and coaching that thing cus it’s more scaleable and less work
4) newbies & beginners flood in thinking they can possibly replicate that success
5) the market gets crowded & chaotic
6) the “real” opportunity shifts to content & community monetization

So then how does one identify & size up opportunity? I think it probably generally comes down to gaining experience within a system or niche that gives you the contextual understanding and knowledge required to identify gaps in the system.

Lately I’ve been spending considerable time learning no-code automation.

Why?

I honestly don’t know. I guess it’s because I feel like this will be table stakes in 5 years and you’ll either have to learn this stuff or fall behind. I have no idea if I’m thinking about this correctly.

What I would ideally do is get any role in a lucrative + stable field and get paid to learn for 2-10 years until it was feasible to branch off on my own and start closing gaps within that system or space. Unfortunately, I don’t think I have what it takes to do that.

So part of me understands that trying to make money by selling automations is a race to the bottom, but another part of me is unable to fathom what else I should be doing. That leads me to thinking "now what?"

So part of me understands that trying to make money by selling automations is a fast race to the bottom (which is why all these automation agencies are pivoting to coaching & content), but another part of me is unable to fathom what else I could possibly be doing right now - and I wonder "how fast is it to the bottom?".